Head Light article -
Seeing your talented people as customers or consumers of your business: lessons from marketing 

Takes the techniques that marketers use and applies them to how we work with Talent

This article explores how HR is able to borrow techniques typically associated with the marketing team to rethink and improve its talent management activities in light of the shift towards Talent Consumerisation.

We offer 5 techniques to get you started.

• Identify your ‘audiences’
• Uncover their needs.
• Try to give them what they want.
• If you lose them, win them back.
• Make good use of analytics.