Head Light article -
Seeing Talent as customers or consumers: lessons from marketing 

Take the techniques that marketers use and apply them to how we work with Talent

This article explores how HR is able to borrow techniques typically associated with marketing to improve its talent management activities given the shift towards Talent Consumerisation.

We offer 5 techniques to get you started.

  • Identify your ‘audiences’
  • Uncover their needs.
  • Try to give them what they want.
  • If you lose them, win them back.
  • Make good use of analytics.